Commit to raising awareness for the 47 million people living with Alzheimer's and other dementias worldwide.


Purple is the official color of the Alzheimer's movement. 

Turn Facebook Purple

Turn Facebook Purple

Change your profile picture to raise awareness in June.
Learn how


Wear Purple

Get your purple gear.
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Share why you go purple

Use these hashtags to let the world know why you go purple in June.
See what people are posting

Look Who is Going Purple

Show your purple

Be part of our gallery by sharing a photo on Instagram or Twitter using the hashtags #IGoPurpleFor or #ENDALZ.


It is common knowledge that Alzheimer's robs people of their ability to remember, but other truths about the disease remain unknown. This June, we are debunking harmful misconceptions that keep people from seeking a diagnosis and that reduce access to needed resources and support services. Uncover the truths and take action to help end this disease.

Mike and Julie's Story

"Mike was always on top of everything. Then one day I found a lost paycheck in a cookbook."

– Julie Balson, wife and care partner of Mike

Read their story

Cynthia's Story

"As a Hispanic/Latino woman, I share my story so we can end the stigma associated with this disease."

– Cynthia Guzman, living with Alzheimer's disease

Read her story

Mary's Story

"I am 56 years old — and my mom is my caregiver."

– Mary Read, living with younger-onset Alzheimer's

take action

Get involved today - because your brain is worth saving!

If 5,000 people share this on FaceBook, and just
            3 of there friends share, we will spread Alzheimer's awareness to more than 5 million people. Spread the word.

(It's small, but it's mighty.)

Turn Facebook Purple

Put your passion to good work and fight Alzheimer's on The Longest Day®.

start your team

Show your brain some love! Use these 10 tips to help reduce your risk of cognitive decline.

learn more
eBay for charity

We are eBay's featured charity from June 20 to June 26. Donate at checkout.


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