Purple is the official color of the Alzheimer's movement.
Change your profile picture to raise awareness in June.
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Be part of our gallery by sharing a photo on Instagram or Twitter using the hashtags #IGoPurpleFor or #ENDALZ.
It is common knowledge that Alzheimer's robs people of their ability to remember, but other truths about the disease remain unknown. This June, we are debunking harmful misconceptions that keep people from seeking a diagnosis and that reduce access to needed resources and support services. Uncover the truth and take action to help end this disease.
Alzheimer's disease is fatal — there are no survivors.
Alzheimer's disease is not normal aging.
Alzheimer's is more than memory loss.
Alzheimer's risks are higher among women, African-Americans and Hispanics.
Early detection matters.
Alzheimer's cannot be prevented, but adopting healthy habits can reduce your risk of cognitive decline and contribute to brain health.
Alzheimer's is the most expensive disease in the country.
Caregiving can become anyone's reality.
"Mike was always on top of everything. Then one day I found a lost paycheck in a cookbook."
– Julie Balson, wife and care partner of Mike
"As a Hispanic/Latino woman, I share my story so we can end the stigma associated with this disease."
– Cynthia Guzman, living with Alzheimer's disease
"I am 56 years old — and my mom is my caregiver."
– Mary Read, living with younger-onset Alzheimer's
Get involved today - because your brain is worth saving!
(It's small, but it's mighty.)
Put your passion to good work and fight Alzheimer's on The Longest Day®.
Show your brain some love! Use these 10 tips to help reduce your risk of cognitive decline.
We need your voice! Help make Alzheimer's a national priority and raise widespread awareness.