Alzheimer's Association Fiscal Year 2014
"In fiscal year 2014, the Alzheimer's Association® extended its reach on a global scale, engaging new constituents and donors while raising awareness, expanding policy efforts, advancing research, and providing care and support to those affected. While our cause has seen tremendous growth during the past year, there are still millions of people with Alzheimer's disease who need a diagnosis in order to access quality care and plan for the future. There are many promising avenues of research yet to explore, and there are still many voices that can join this fight by sharing their experiences. At the core of our mission, we strive to strategically address these issues, leading the field toward our vision of a world without Alzheimer's disease."
President and CEO
Chair, National Board of Directors
Increasing Concern and Awareness
The Alzheimer's Association strives to raise awareness about Alzheimer's disease as a serious health threat while establishing the Association as a dedicated and reliable resource to support the community's needs. By growing awareness of the number of affected individuals and the early warning signs of Alzheimer's, families can gain the knowledge needed to seek diagnosis, begin treatment and plan for the future.
The Association launched My Brain™, an initiative to engage women in the fight against the disease. Inspired and influenced by The Shriver Report: A Woman's Nation Takes on Alzheimer's, My Brain calls on 1 million women to share "why my brain matters."
Advancing Public Policy
The Association is the leading voice for Alzheimer's disease advocacy, fighting for critical Alzheimer's research, care and support initiatives at the state and federal level. The organization works diligently to make Alzheimer's a national priority while speaking up for the needs and rights of people with Alzheimer's and their families. Across the country, the Association mobilizes hundreds of thousands of Alzheimer's advocates in the movement to provide care and support and to end the disease.
The 2014 Omnibus Appropriations Bill — passed by both houses of Congress and signed into law by President Barack Obama — included a record-breaking $122 million in additional Alzheimer's disease funding for FY14. This achievement was the direct result of the Association's efforts and the unwavering commitment of our advocates working with congressional champions nationwide.
Enhancing Care and Support
The Association leads efforts to enhance care and support for all those affected by Alzheimer's disease and other dementias by providing reliable resources, information and face-to-face support services in communities nationwide. Other tools focus on connecting those facing the disease with resources — and with each other — virtually.
In FY14, the Alzheimer's Association provided services and support to nearly 3 million individuals affected by Alzheimer's disease. The Association's website, alz.org, and the nationwide 24/7 Helpline at 800.272.3900 serve as year-round entry points to the organization's network of resources, including care consultation, support groups, education programs, early-stage initiatives, health care provider tools and safety services.
Growing Revenue Support of the Mission
Individuals, corporations and foundations further the Association's mission through their dedicated involvement and support. From Walk to End Alzheimer's events to galas, the Association calls on constituents to help raise funds to fight Alzheimer's. These generous donors also support the mission through individual, family and estate gifts, demonstrating their powerful, ongoing commitment to ending Alzheimer's.
In FY14, individuals, families, companies and communities across the country contributed to total revenues of more than $277 million. Through e-outreach, print mailings and telephone calls, the Association engaged 740,000 constituents in the cause. Together, these generous donors helped us reach the highest direct marketing revenue mark in Association history.
More from the FY14 Annual Report
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The Alzheimer's Association is a nonprofit corporation exempt from federal income taxes under section 501(c)(3) of the Internal Revenue Code. The Association continues to meet and exceed the standards set by the BBB Wise Giving Alliance.