The Alzheimer's Association is making a difference and so can you! The Alzheimer's Association is the world's leading voluntary health organization in Alzheimer care, support and research. We are the largest private funder of Alzheimer research and the premier source of information and support for the more than 5 million Americans with Alzheimer's disease and their 15 million families and caregivers. The Alzheimer's Association was recently recognized as the #1 best large nonprofit to work for in 2017. We are proud to say that this is the eight year in a row that we've won Non-Profit Times 50 Best Places to Work award! We offer an excellent work environment and career development opportunities, coupled with competitive benefits and pay.
The Marketing and Communications Director will provide management level leadership and implementation of marketing, communications, media relations, event sponsorship, brand management and audience development for the Alzheimer's Association Greater Iowa Chapter. He/She will execute and monitor the Marketing Communication plan and maintain alignment with the Association's strategic plan. Provide leadership to the Marketing committee and the Board.
Essential Job Functions
Serve as part of the Chapter Management Team to ensure integration of marketing strategies and opportunities in relation to the organization's operational and strategic plan
Provide leadership to the creation and development of the Marketing Advisory Taskforce and work closely with other board committees to ensure timely action and clear decision-making on chapter-wide goals and objectives
Responsible for the recruitment, training, supervision and coaching of marketing volunteers
Assure compliance with all Association branding policies, procedures, standards and applicable regulatory requirements; promote Association-wide programs and initiatives
Manage communication and print material, newsletter, advertising, media relations, web content and design as well as strategies for media/spokesperson development
Create, maintain and enhance relationships with constituents, community partners, corporations and other key stakeholders groups across the region
Manage all brand activities and provide guidance and oversight to Association staff on key messages, promotion events, web and other communications as assigned
Work with Executive Director, Board and other staff and volunteer bodies to position the Association and its services to maximize public awareness, development and business opportunities
Work closely with regional office staff to identify and build the Association's presence and access in rural areas.
Represent the Association at appropriate public events, conferences, and workshops
Provide media relations for Association and fill role as primary media contact
Develop and maintain current listing of media contacts throughout the region; disseminate press updates, news releases, and feature materials
Design, develop and implement the communications and public relations to build awareness of the organization's mission, programs and achievements
Generate opportunities to increase awareness and financial support for the Association by collaborating on fundraising events and program services initiatives
Design measurements and monitor the effectiveness of marketing efforts
Manage and create, produce, and distribute marketing materials including advertising, brochures, press kits, annual report, newsletter and other promotional materials; write articles and design layout
Manage and allocate marketing budgets
Represent chapter's Marketing Department at National level when applicable
Develop a sense of shared mission with the senior staff to jointly achieve organization-wide goals and support the success of each department
Bachelor's degree in marketing preferred; may also include health care, development or related field; or related work experience
3-5 years of leadership experience in marketing, communications, development or business-related field
Proven success in building and maintaining key relationships and meeting strategic goals
Strong organizational and project management skills
Proven media relations experience; ability to be creative in identifying and executing media opportunities
Proven experience in managing successful social media campaigns
Excellent writing, copyediting and proofreading skills
High level of integrity, diplomacy, and initiative
Proficiency in Microsoft Office, Google Apps, Social Media and Adobe Creative Suite
Knowledge of Raiser's Edge, Convio, RedDot CMS preferred
Ability to establish and maintain effective working relationships
Ability and willingness to work evenings and weekends as needed
Ability to travel locally and regionally as needed to perform job duties
Excellent written and presentation skills
Ability to work independently and in a team-oriented environment
Possesses valid driver's license, access to reliable vehicle, and proof of insurance
This job profile in no way states or implies that these are the only duties to be performed by the job holder. He/she will be required to follow any other instructions or perform any other duties as requested by his/her supervisor or manager. This is not meant to be an exhaustive list of job duties. Essential elements may change when necessary. We are an Equal Opportunity Employer and we appreciate your interest in the Alzheimer's Association.
We are an Affirmative Action, Equal Opportunity Employer
and we appreciate your interest in the Alzheimer's Association.