Dear Friend,

As 2013 draws to a close, we're excited to share a new challenge with you! Longtime supporter Abbe Sue Rubin will donate $10,000 to the Alzheimer's Association if we can raise that same amount online by December 31, 2013.

I can't think of a better time to make a donation to the Alzheimer's Association.

Like so many of us, she knows firsthand the terrible toll Alzheimer's can take on individuals and families. Her generous gift will support public policy initiatives.

When you make your gift today to this special challenge match, your donation can have twice the impact and support our mission to eliminate Alzheimer's disease through the advancement of research; to provide and enhance care and support for all affected; and to reduce the risk of dementia through the promotion of brain health.

There are less than two weeks left in 2013 to make a tax-deductible contribution – and your donation can have twice the impact thanks to Abbe's gift. Don't let the year end without taking a stand against Alzheimer's. Please give as generously as you can.


Thank you,

P.S. Don't miss this chance to make a gift that can have double the impact and receive a charitable deduction on your 2013 tax return. Please give today.

Thanks to the reinstatement of the American Taxpayer Relief Act, you may be eligible to make a donation from your Individual Retirement Accounts. Learn about how to make a Charitable Rollover gift today.

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