News Media

Press briefings and news releases
All materials to be presented at the 2007 Alzheimer’s Association International Conference on Prevention of Dementia are embargoed for publication and broadcast until the date and time of presentation, unless the Alzheimer's Association provides written notice of change of date and/or time in advance.

In most cases, one-on-one interviews can be arranged with news briefing presenters. Arrangements can be made through the Press Office staff in advance of the 2007 Prevention Conference or in the Press Office during the Conference.

Sunday, June 10, 2007 news releases

Newest Estimate of Worldwide Prevalence of Alzheimer's Disease = 26.6 Million

Home Visits Improve Willingness to Participate in Alzheimer's Clinical Trials

Coalition of Alzheimer's Organizations Announces New "Genius Grant" For Younger Researchers

Press briefings and related news releases

Sunday, June 10, 2007, 9:15–10 a.m.

View news release: CDC and Alzheimer's Association Release the First Ever Brain Health "Road Map"

Media Q&A: CDC “Cognitive Health Road Map”

- Dr. Julie Gerberding, CDC

- Steve McConnell, Alzheimer’s Association vice president, Advocacy and Public Policy

Sunday, June 10, 2007, Noon – Early Detection

View news release: New Studies Suggest Early Alzheimer's Detection by Gene "Signature" in Blood or Combined MRI/PET Analysis

- Accurate and Early Detection of Alzheimer’s Disease Using A Gene Expression Signature In Blood.

- MCI Diagnosis Via High-Dimensional Pattern Classification with Simultaneous Utilization of MR and PET-CBF Images Yields 100% Correct Classification.

- Predicting An Individuals Risk of Developing Dementia: The Cardiovascular Health Cognition Study.

- Utility of Brief Cognitive Screening Measures for Detection of Cognitive Impairment in Three Ethnic Groups.

- Establishing Reliable Screening Methods for MCI in a Community-Based Cohort.

Sunday, June 10, 2007, 1:30 pm – Risk Factors

View news release: Treating Heart Disease Risk Factors May Slow Alzheimer's Disease Progression

- Vascular Risk Factors Treatment May Slow Dementia Progression.

- Carotid Endarterectomy and Stroke or TIA are Associated with an Increased Risk of Mild Cognitive Impairment.

- Lower Baseline Weight and Faster Weight Loss Predict Time To Dement in the Nun Study.

- Motivational Reserve: A New Concept Complementing Cognitive Reserve.

Monday, June 11, 2007, Noon – Therapies

View news release: First Phase III Trial of an Anti-Amyloid Drug in Alzheimer's Disease

- A Phase III Study of the Efficacy, Safety and Disease Modification Effect of Tramiprosate in Mild to Moderate Alzheimer’s Disease.

- Results of a One-Year, Randomized, Placebo-Controlled Trial of Dimebon for the Treatment of Mild to Moderate Alzheimer’s Disease.

- Long Term Follow Up of Patients Immunized with AN1972(QS-21): Reduced Functional Decline in Antibody Responders.

- Long-Term Safety and Tolerability of Rosiglitazone XR in Alzheimer’s Disease.

Monday, June 11, 2007, 1:30 p.m. – Hot Topics/Late Submissions

View news release: Late-Breaking News From the 2nd International Conference on the Prevention of Dementia

- Can Plasma Levels of Beta Amyloid Proteins Be Used To Monitor Early Development of Alzheimer’s Disease? Preliminary Findings With New AD Blood Test.

- Phase II Trial With A Gamma Secretase Inhibitor in Mild TO Moderate Alzheimer’s Disease.

- Efficacy and Safety of AC-1202 (Ketasyn™) in Mild To Moderate Probable Alzheimer’s Disease.

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Embargo policy
All materials to be presented at the Alzheimer's Association International Conference on Prevention of Dementia are embargoed for publication and broadcast until the date and time of presentation, unless the Alzheimer's Association provides written notice of change of date and/or time in advance.

All news media representatives, scientists and their funders, and exhibitors/sponsors agree to be bound by the embargoes and release times stated on news releases and other news materials issued by the 2007 Prevention Conference.

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Media registration and credentialing
News media may register on-site to attend the 2007 Prevention Conference at no charge. Press registration and press badges are available only to credentialed reporters, writers or editors from recognized external print, broadcast, syndicated or online news organizations.

A maximum of four representatives from any news media outlet will be allowed to register as press for the 2007 Prevention Conference. If additional press registrations are needed, please contact the Public Relations Department of the Alzheimer's Association at +1.312.335.4078 or media@alz.org.

The 2007 Prevention Conference will not allow press registration nor issue press badges to:

• Publishers, or a publication's advertising, marketing, public relations or sales representatives.
• Publishers, editors or reporters from in-house publications or newsletters.
• Public relations, marketing, advertising or sales staff of exhibitors, sponsors or educational institutions, or their PR firms or consultants.
• Other individuals who are not actually reporting on the meeting.

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Credentials
To register as press and obtain a press badge, identification certifying that you are a member of the news media is required. This includes at least one of the following:

• A recognized press card.
• A business card showing current and verifiable employment as a reporter/writer/editor at a recognized news media outlet.
• A current membership card from the National Association of Science Writers.
• A letter on the media outlet's letterhead stating that you are on assignment to cover the 2007 Prevention Conference. (Note: This is required of all freelancers.)

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On-site registration
On-site registration will be available in the Press Office for news media who were unable to register in advance. Credential requirements are the same for on-site registrants as advance registrants (see above). Freelancers must present an assignment letter and copies of recently published work.

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Video/photo regulations
Television, video crews and still photographers covering the meeting are required to check-in immediately at the Press Office each day.

Television, video crews and still photographers must be accompanied by an Alzheimer's Association public relations representative at all times when shooting inside the 2007 Prevention Conference. Shooting schedules should be provided in advance to ensure Press Office staff availability.

There will be no filming or still photography in the 2007 Prevention Conference's exhibit hall/poster area without advance, written permission from the Alzheimer's Association PR Department. Again, Press Office staff must accompany anyone filming or taking photos in this area.

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Scientific papers and visuals
Journalists who want to view and reproduce posters, slides, graphs and other visuals to illustrate news coverage must have the presenters' permission. Press Office staff will assist with requests to use such materials.

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Scientific presentations/plenary sessions
As a courtesy to presenters, television and video crews and photographers must obtain permission of the speaker and moderator before shooting presentations. Television and video crews may not use artificial lights during presentations. Lights may be used only before the session begins or after it concludes. Flash photography during scientific presentations and plenary sessions is not allowed.

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Scientific posters & exhibits
Crews and photographers are asked not to interrupt researchers and others who are studying scientific posters and exhibits. Researchers can be interviewed in lounge areas or as they leave the scientific poster and exhibit areas. Quiet areas will be available for registered journalists to conduct interviews. Press Office staff will help schedule use of these spaces.

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Internet/telephone/copier/fax availability

• High-speed lines for access to the Internet will be available to journalists in the Press Office on a first-come, first-served basis.
• Telephones will be provided to journalists in the Press Office on a first-come, first-served basis. A credit card or calling card is required for all calls. "
• A photocopier will be available to journalists in the Press Office.

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For questions or further information, please contact:

Niles Frantz Associate Director, Public Relations Alzheimer's Association +1.312.335.5777 niles.frantz@alz.org

Mary Schwartz Director, Public Relations Alzheimer's Association +1.312.377.4228 mary.chehovin@alz.org