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Communications Manager

Job Location

Rochester, NY

General Summary

Provide management level leadership for the development, oversight, execution and monitoring of a diversified comprehensive communications plan to increase concern and awareness. Manage media relations, marketing and organization promotions. Serve as a communications advisor to Development and Programs & Services departments.

The Alzheimer's Association Rochester & Finger Lakes Region, has been providing programs, services and advocacy since 1981 to individuals with Alzheimer's disease and other dementias, their families and health care providers. We serve a nine-county area that includes Chemung, Livingston, Monroe, Ontario, Schuyler, Seneca, Steuben, Wayne and Yates counties. Our mission is to eliminate Alzheimer's disease through the advancement of research; to provide and enhance care and support for all affected; and to reduce the risk of dementia through the promotion of brain health.

Essential Job Functions

  • Support and coordinate the organization's  efforts to raise public awareness of the Alzheimer's Association throughout the Rochester and Finger Lakes Region and promote: 1) use of Association programs & services by individuals, families and professionals dealing with Alzheimer's disease or related dementias; 2) acceleration of research; 3) general public concern and awareness; and 4) agency events including, but not limited to, The Walk to End Alzheimer's, Annual Gala, and advocacy efforts
  • Oversee and develop all external communications such as newsletters, quarterly catalogs, brochures, flyers and paid advertising
  • Manage all media buying initiatives and monitor buying within budgetary guidelines
  • Build awareness by managing all media relations, including through media story placement and other public relations techniques.  Proactively pitch stories to promote programs & services, fundraising initiatives, advocacy efforts and research based on local, regional, national and international events and opportunities
  • Track media hits and impressions
  • Strategically determine best use of resources, tools and tactics to achieve goals, along with superior research, writing and editorial skills
  • Ensure execution of national brand guidelines in all chapter communications and publications
  • Coordinate  communications and marketing plans with the Development and Programs & Services departments
  • Responsible for the organization's social media program and website content, with appropriate input from senior staff and President/CEO
  • Represent organization at public events, conferences, workshops and media events
  • Manage the development and implementation of a comprehensive communications database
  • Provide marketing support to mass market events (i.e. Walk to End Alzheimer's, The Longest Day)
  • Assure compliance with all organization policies, procedures, standards and applicable regulatory requirements; promote organization-wide programs and initiatives
  • Work effectively with groups and individuals from diverse racial ethnic groups
  • All other duties as assigned by supervisor.

Minimum Requirements

  • Bachelor's Degree required, preferably in Public Relations or Marketing; Master's degree preferred
  • Four years progressive leadership experience in communications, advertising and/or non-profit organizations
  • Experience in strategic planning and budget development a plus
  • Proficiency with Microsoft Office applications (Word, Excel, Power Point)
  • Proficiency with social media, including Facebook and Twitter
  • Knowledge of Adobe Creative Suite applications
  • Ability to communicate effectively in person, in writing and electronically to a variety of audiences
  • Detail-oriented with ability to manage multiple projects simultaneously
  • Ability to work evenings and weekends as needed
  • Ability to travel as needed to perform job duties
  • Must have a car and valid driver's license for travel off-site to events and meetings
  • Must be able to bend, lift, carry, transport, and set up a variety of print and event materials (weighing up to 30 pounds)
  • High level of integrity, diplomacy and initiative

To apply please submit your resume and cover letter

Click HERE to apply

We are an Affirmative Action, Equal Opportunity Employer and we appreciate your interest in the Alzheimer's Association.

 

 

 

Alzheimer's Association

Our vision: A world without Alzheimer's disease®.
Formed in 1980, the Alzheimer's Association is the leading voluntary health organization in Alzheimer's care, support and research.