The Longest Day 2018
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Alzheimer's & Brain Awareness Month
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June is Alzheimer's & Brain Awareness Month (ABAM).— a time to shine a purple light for the millions of individuals world-wide and all the family members and caregivers locally affected by Alzheimer's disease. We need your help to honor those struggling with this disease every day by mobilizing friends, families, neighbors, co-workers and customers to help bring an end to Alzheimer’s disease. The time is now to commit to going purple during Alzheimer's & Brain Awareness Month (ABAM). The end of Alzheimer’s starts now. The End of Alzheimer’s Starts with YOU.


There are two main ways you can support the cause throughout the month of June.

Go Purple: Go Purple allows faith communities, organizations, companies, and social groups to support the Alzheimer’s Association by going purple to raise awareness of the disease and those impacted. Participants will receive a packet complete with END ALZ stickers, Alzheimer's awareness ribbons, disease information, activity suggestions, step-by-step instructions for planning and implementing your activity, a modifiable poster, email blasts, social media messages and talking points. Register early so you can plan your activity!

Join the Fight: Participate in The Longest Day- a collection of events held on or near June 21 to honor those facing Alzheimer's. Team up with the Alzheimer’s Association and select any activity you love — or an activity loved by those affected — to help end Alzheimer’s. Together, we will raise funds and awareness for care and support while advancing research toward the first survivor of Alzheimer’s. Register at or email Betsy Brown at for more information.

If you or your organization are interested in participating in either of these initiatives, fill out a form below.



Turn Facebook purple by adding our frame to your profile picture. Go to the profile picture frame feature and search Alzheimer's. (Not available until closer to June)
Turn your office, school or place of worship purple for the month of June.
Show us your Purple throughout the month by posting pictures on our Facebook page or tag us on Instagram and Twitter: @alzgreatermo 


Share why you Go Purple! Tell us who you Go Purple for! #IGoPurpleFor


Uncover the truths about Alzheimer's! There are many myths and assumptions about Alzheimer's. Learn the truths here!
Share these numbers with someone who needs to know about the Alzheimer’s epidemic.
Attend an education class or learn online.

Resources & Videos

Video - The Longest Day

Video - Alzheimer's Disease Facts and Figures 2018


Alzheimer's Association

Our vision: A world without Alzheimer's disease®.
Formed in 1980, the Alzheimer's Association is the leading voluntary health organization in Alzheimer's care, support and research.