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Mt. Kilimanjaro Climb
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John B. Hightower Tribute Climb

Climbing Mt. Kilimanjaro to raise money for research

Brian Cole at the top

Some people go to great lengths for a cause they believe in or to honor the people they love.
John B. Hightower has been a client of Brian Cole, owner of Personal Training Associates, for the last 10 years. As a way to honor his friend who has been diagnosed with Alzheimer's disease, Cole did just that, climbing 19,340 feet to be precise. He decided to climb Mt. Kilimanjaro in February to increase awareness of Alzheimer's and to raise funds for Alzheimer's research. To date, he has raised over $21,000 for research!

Cole was able to come back down to familiar territory after his successful climb of Mt. Kilimanjaro, but John and his wife Marty still face the uphill battle that Alzheimer's has turned their lives into. It's a battle all of us know too well, or will know because Alzheimer's disease strikes 1 out of 9 Americans over age 65. What better reason is there to support research that will help us understand-and, we hope, treat and even prevent-this disease that forces so many families into joureys they never imagined they would be on? For more information about Brian's climb, please visit the website

Cole hopes that you will be inspired by reading John’s story and help out. Even just a penny pledged for every foot Cole climbs will go a long way to raising funds for Alzheimer’s research. Since awarding its first research grants in 1982, the Alzheimer’s Association has grown into the largest private, nonprofit funder of Alzheimer’s research, awarding more than $300 million to over 2,100 best-of-field grant proposals.

You can help Brian by donating online or you can send a check to Alzheimer’s Association, John B. Hightower Climb, 6350 Center Dr. Norfolk, VA 23502.



Alzheimer's Association

Our vision: A world without Alzheimer's disease®.
Formed in 1980, the Alzheimer's Association is the world's leading voluntary health organization in Alzheimer's care, support and research.