
You + Our Million Dollar 2x Match Challenge = 2x the Impact
You + Our Million Dollar 2x Match Challenge = 2x the Impact
Help us fight Alzheimer’s and deliver twice the help and hope during our Million Dollar 2x Match Challenge. Your gift will advance research and help provide care and support for the millions affected by Alzheimer’s.
Donate NowOur Awareness Initiatives
Nationwide initiatives from the Alzheimer’s Association help raise concern and awareness about Alzheimer's and dementia, and move people to take action in the fight against the disease.
More of our awareness initiatives

Some Things Come with Age: Warning Signs
A new PSA from the Alzheimer's Association and the Ad Council seeks to educate pre-care partners, especially within the Black community, about the subtle signs of cognitive and behavior changes that aren’t normal aspects of aging.
Know the 10 Signs

Hopeful Together
Early detection offers significant benefits. Hopeful Together gives people the tools and resources they need to notice the early signs of dementia and start the conversation with their loved one.

The First Survivor
No one survives Alzheimer's disease. But someday, that will change. The First Survivor reflects the hope and progress that is achieved through the action of our supporters and the Association's leadership.
First Survivor

Music Moments
Music Moments explores the emotional connection between music and life’s important moments to reach new audiences and spark conversation about Alzheimer’s.
Music Moments

Unforgettable
This dynamic stage play sheds light on the importance of early detection, recognizing the early warning signs of Alzheimer’s and the importance of underrepresented communities' participation in clinical trials.
Unforgettable

Celebrity Champions
Actors, musicians and athletes are using their platforms to amplify the fight to end Alzheimer’s and other dementias and share personal stories of their connection to the disease.
Alzheimer's Association Celebrity Champions

June is Alzheimer’s & Brain Awareness Month
Led by a star-studded lineup of celebrities who share why they’re passionate about “going purple,” Alzheimer’s & Brain Awareness Month is dedicated to encouraging a global conversation about the brain and dementia.
June is Alzheimer’s & Brain Awareness Month

September 21 is World Alzheimer’s Day
World Alzheimer's Day and World Alzheimer's Month in September are global efforts to raise awareness and challenge the stigma around Alzheimer's disease and other dementia.
World Alzheimer's Day

November is National Caregivers Month
Each November, the Alzheimer's Association offers support and pays tribute to the nation's caregivers in thanks for their dedication, selflessness and strength in the battle against Alzheimer’s.
NADAM