![Double Your Love, Double Your Impact](/getmedia/e8a4d171-ba64-48b8-8920-1bd75e30330f/DM-February-Double-the-Love-_100k-Match_modal.jpg?width=600&height=600&ext=.jpg)
Double Your Love, Double Your Impact
Double Your Love, Double Your Impact
Help provide 2x the care and support for millions affected by Alzheimer’s and advance research to bring us closer to a cure during our Double the Love Match Challenge
Donate NowOur Awareness Initiatives
Nationwide initiatives from the Alzheimer’s Association help raise concern and awareness about Alzheimer's and dementia, and move people to take action in the fight against the disease.
More of our awareness initiatives
![](https://www.alz.org/getmedia/62bc9597-be99-4b04-acc7-14509afdcaa1/alzheimers-dementia-10-signs-symptoms-memory-loss-featuredimage.jpg)
Some Things Come with Age
New bilingual PSAs from the Alzheimer's Association and the Ad Council celebrate the positive aspects of aging while raising awareness within the Hispanic/Latino community about changes that could be signs of Alzheimer's.
Know the 10 Signs
![](https://www.alz.org/getmedia/730c19f0-bf47-4a75-a256-e6bec121ca32/hopeful-together-850x400-largefeature.jpg)
Hopeful Together
Early detection offers significant benefits. Hopeful Together gives people the tools and resources they need to notice the early signs of dementia and start the conversation with their loved one.
![](https://www.alz.org/getmedia/c61e470c-42ee-4443-af6b-a2a38c3a33bb/first_survivor_featuredimage.jpg)
The First Survivor
No one survives Alzheimer's disease. But someday, that will change. The First Survivor reflects the hope and progress that is achieved through the action of our supporters and the Association's leadership.
First Survivor
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Music Moments
Music Moments explores the emotional connection between music and life’s important moments to reach new audiences and spark conversation about Alzheimer’s.
Music Moments
![](https://www.alz.org/getmedia/b067ba03-d118-49f5-b9f8-6a433d2b6f3d/unforgettable-actors-teaser.jpg)
Unforgettable
This dynamic stage play sheds light on the importance of early detection, recognizing the early warning signs of Alzheimer’s and the importance of underrepresented communities' participation in clinical trials.
Unforgettable
![](https://www.alz.org/getmedia/12fd3d6b-413a-41a2-8436-6410e554c805/Laurie_Hernandez-teaser.jpg)
Celebrity Champions
Actors, musicians and athletes are using their platforms to amplify the fight to end Alzheimer’s and other dementias and share personal stories of their connection to the disease.
Alzheimer's Association Celebrity Champions
![](https://www.alz.org/getmedia/6c6b9f86-8cb9-4b20-866f-60c97e269808/George_Lopez_ABAM_promotile.jpg)
June is Alzheimer’s & Brain Awareness Month
Led by a star-studded lineup of celebrities who share why they’re passionate about “going purple,” Alzheimer’s & Brain Awareness Month is dedicated to encouraging a global conversation about the brain and dementia.
June is Alzheimer’s & Brain Awareness Month
![](https://www.alz.org/getmedia/7c7182b0-bb08-4306-884b-a304704b6f77/world-alzheimers-day-teaser.jpg)
September 21 is World Alzheimer’s Day
World Alzheimer's Day and World Alzheimer's Month in September are global efforts to raise awareness and challenge the stigma around Alzheimer's disease and other dementia.
World Alzheimer's Day
![](https://www.alz.org/getmedia/3775bb33-eba0-4409-86ef-0ad09c1e5730/NADAM2023-teaser.jpg)
November is National Caregivers Month
Each November, the Alzheimer's Association offers support and pays tribute to the nation's caregivers in thanks for their dedication, selflessness and strength in the battle against Alzheimer’s.
NADAM