End ALZ Day: Unite. Fight. Together, We Can End Alzheimer’s
End ALZ Day: Unite. Fight. Together, We Can End Alzheimer’s
Help us fight back as one on End ALZ Day. Give now and your gift can be matched for double the impact in the fight to end Alzheimer's.
Donate NowOur Brand
Our vision and mission statements
Our vision: A world without Alzheimer's and all other dementia®
Our mission: The Alzheimer's Association leads the way to end Alzheimer's and all other dementia — by accelerating global research, driving risk reduction and early detection, and maximizing quality care and support.
Our logo
The Alzheimer's Association logo is a graphic configuration of our name and a symbol that represents our brand — who we are and what we do.
Our symbol
The brand of the Alzheimer's Association represents who we are and what we do. It is both a visual symbol of our dual mission of people and science and a commitment that guides us in our daily work in providing support, research, advocacy and education.
While we have changed our look over the years, we haven’t veered from our purpose: We are the Alzheimer's Association and our vision is a world without Alzheimer's and all other dementia®.
Our color
Purple is our signature color, combining the calm stability of blue and the passionate energy of red. Purple makes a statement about our Association and our supporters: We are strong and unrelenting in the fight against Alzheimer’s disease.